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History

Providing financial security since 1848

Successive generations have looked to Prudential to safeguard their financial security – from industrial workers and their families in Victorian Britain to around 24 million insurance customers worldwide today. Our financial strength, heritage, prudence and focus on our customers’ long-term needs ensure that people continue to turn to our trusted brands to help them plan for today and tomorrow.

A historic document A black and white photograph of a man in a suit and hat Offices by water in China The cover of the M&G handbook ‘Ask the man from Prudential’ advert A Prudential advertising board in Ghana
  • 1848

    Prudential is established as Prudential Mutual Assurance Investment and Loan Association in Hatton Garden, London, offering loans and life assurance to professional people.

  • 1854

    Prudential opens the Industrial Department to sell a new type of insurance, Industrial Insurance, to the working classes, for premiums of a penny and upwards.

  • 1923

    Prudential’s first overseas life branch is established in India, with the first policy being sold to a tea planter in Assam.

  • 1949

    The ‘Man from the Pru’ advertising campaign is launched.

  • 1986

    Prudential acquires Jackson in the United States.

  • 1994

    Prudential Corporation Asia is formed in Hong Kong as a regional head office to expand operations beyond an existing presence in Malaysia, Singapore and Hong Kong.

  • 1999

    Prudential acquires M&G, pioneer of unit trusts in the UK and a leading provider of investment products.

  • 2013

    Prudential Polska is launched in Poland.

  • 2014

    Prudential acquires businesses in Ghana and Kenya, marking its entry into the fast-growing African life insurance industry.

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